• How It Works
  • Plans
  • Blog
  • Sign Up Free
  • Log in
  • English
    • 中文
< Back To Blog
  • Tips

How to Generate Tagline Ideas for Anything

Sophie Michielsen

When crafted with care, a tagline or slogan can keep your brand top of mind for your customers. Find below some useful tips for creative professionals on how to create a memorable and powerful tagline.

  1. Keep it short and simple
    You only have a few moments to get a customer’s attention, so don’t try to say too much and keep your brand slogan under 9 to 10 words. A memorable tagline should stick after only hearing it once! Wheaties ‘The breakfast of champions’ can be counted as a classic example.

  2. Make it personal
    A tagline sets your brand apart from others and should capture the personality of your business and connect with your customers. You are unique, and so are your customers! L’Oreal perfectly showcases this with their slogan ‘Because You’re Worth It’ – their customers only deserve the best beauty care products, and that’s what they are offering them!

  3. Focus on timelessness
    When brainstorming for a slogan, you want to come up with a proposal that can last for generations – so keep in mind that times might change and the words in your slogan need to be durable. A timeless example is McDonald’s ‘I’m Lovin’ It’, as this tagline recalls a feeling rather than a (time-limited) feature.
    Tagline ideas
    Keep your taglines short, simple, and timeless.
  4. Focus on what differentiates you
    Think about what makes your brand special: what are you doing differently to your competitors? What sets your brand apart from others? Figure out what your unique selling proposition is, and dare to use it. Lush’s ‘Fresh Handmade Cosmetics’ delivers their positioning in a pure, simple form—just like their natural, cruelty-free products. Incorporate what makes you special into your slogan!

  5. Make it self-contained
    You want a slogan that explains itself straight away to your audience and doesn’t require additional context. A good tagline is original, but also functional, as it should explain the unique value of your company as clearly as possible. For example, KFC’s ‘Finger Lickin’ Good’ explains it all without even mentioning the brand’s name.

  6. Pair your tagline with a logo
    For maximum effect, you could pair your tagline with a memorable and smart logo to create a balanced combination. They should complement each other and tell a joint story to the customer. Nike’s ‘Just Do It’ perfectly compliments the big ‘check icon’ that marks their logo, and figuratively ticks off the ‘I just did it’ box.

Creating the perfect tagline for your business is difficult and it may take multiple attempts to achieve success – but you got this! Need a little help to get started? Try using BRAINSTORM Online to help your team set up the perfect branding exercise in the blink of an eye!


 
Sophie Michielsen
Social Marketing Executive

Related Post

  • Tips
  • Tools
Brainstorm Effectively with Remote Workers
Brainstorming is tough, even when everyone's together. So how can it be done with remote...
  • Press Releases
New Startup Injects Gamification into Ideation
SINGAPORE, 5 February 2021 — New startup BRAINSTORM Online, today announced the launch of its...
  • Tips
How to Motivate Your Employees to Innovate
How do you foster innovation and creativity within your company? The secret is your...
Explore More
Sign Up For
Our Newsletter
Receive a monthly jolt of creative inspiration.
©2022 All Rights Reserved. BRAINSTORM Online®
  • FAQ
  • Privacy Policy
  • Terms & Conditions
  • Press Kit
Coming Soon
Get an alert when BRAINSTORM launches
Thank You
You will receive an email as soon as
the platform is live.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok