Truly great ideas, like lightning, never strike twice, right? Well, it might feel that way when you leave inspiration to chance. But, most professional creatives, whether they be writers, art directors, or entrepreneurs know that this is a costly option, they can’t afford. When American novelist, Jack London said, “You can’t wait for inspiration. You have to go after it with a club.”, that’s exactly what he meant.
So you’re ready to grab your bat and bludgeon whatever stands between you and the inspiration you seek. Slow down, first, you need a plan of attack. That’s where BRAINSTORM Online comes in. BRAINSTORM is a platform that helps people brainstorm better. First, it steps users through crafting a clear brief that concisely defines the objective. Then it provides a selection of customizable, purpose-built modules for constructing the brainstorm. These modules are the brainstorm’s blueprint for success.
What is a BRAINSTORM module?
The modules are sets of cleverly devised questions, tasks, challenges, and creative prompts to help the facilitator break the examination of a topic down into simple pieces that are easier for participants to work with. They also prod contributors to examine the subject of the brainstorm from a multitude of different angles.
How do BRAINSTORM’s modules work?
Once the modules for a brainstorm have been selected, each one’s question, task, or prompt will be determined based on the methodology the facilitator selects. For example one of the modules available in BRAINSTORM is titled “Image Collection” and if the facilitator pairs this module with the “Personification” methodology, then participants might be challenged to share images that personify the subject of the brainstorm or one of its characteristics. As you can see from this example, these carefully crafted modules provide an excellent framework for helping users uncover unexpected connections between the topic of their brainstorm and a myriad of other subjects, ideas, and concepts.
How do BRAINSTORM’s modules keep participants engaged?
By breaking the ideation session into exciting, bite-sized, themed capsules, each packed with a new angle of inquiry, BRAINSTORM’s modules help collaborators stay engaged. Participants get to focus on individual aspects of the larger topic thoroughly, examining and exploring each in turn from novel perspectives, which keeps the ideas flowing, preventing participants from becoming stuck or overwhelmed by trying to address the entirety of the topic all at once.
In summary, BRAINSTORM’s modules help you create more engaging brainstorming sessions by providing thoughtfully structured building blocks full of creative content to spark ideas. The result, a more fluid, productive brainstorm that will help you kick off your project or find your solution faster.