How can you produce great ideas if all your thinking is drawn from the same stagnant source? Eventually, even professional creatives deplete the freshwater of their idea wells. But what do you do when ‘good enough’ ideas won’t do?
First, remember creativity is a process. Every new concept comes from identifying previously unrealized relationships between old ideas. The secret is changing your perspective and examining things from new angles. Try applying a methodology to the madness of ideation to help get the process started. Here are 10 methodologies we’ve baked into BRAINSTORM Online to do just that.
Attribute personal or human characteristics to something non-human, or represent an abstract quality in human form.
Examine the topic from multiple, distinctly different perspectives. What would a skeptic think, an optimist, a rationalist, or a dreamer for example? The point is to encourage examination of the topic at hand from different perspectives. This method works best with collaborators and assigning each a defined role to play.
Gather a group and share an idea for everyone to comment on and build on. Have each member in turn, add to the comments of the previous participants.
Take a Vote
Invite participants to vote on the collective results of a module to spot the sparks of creativity that standout.
Challenge your team to share as many ideas, images, etc. as possible or write a story inspired by your prompt during a set amount of time.
Share a prompt, it could be a brand, service, product, etc., and ask participants to compare it to other brands, services, products, etc.
Describe or characterize something using contradictory terms. For example: act naturally, alone together, bittersweet, clearly confused, cruel kindness, a living death.
Ask participants to discuss something using exaggerated statements or claims not meant to be taken literally.
List your perceptions of something’s: Strengths and Weaknesses as well as the potential Opportunities and Threats it faces.
Describe something directly by mentioning something else that is unrelated. (Hint: Metaphors use the linking words is, are, were, was.) For example: “Her smile is sunshine.”
Use some of these methodologies to change your perspective quickly and see things with fresh eyes. You just might succeed in escaping your creative box to discover unexpected ideas and solutions for your next project.